The Ultimate Performance Management Team

Nick Mitchell, Global CEO

Nick is the founder of Ultimate Performance, and one of the world’s leading experts on fat loss, muscle building, and getting results for clients. You can find out more about Nick Mitchell here.


Joe Halstead, Asia CEO

Joe has been friends with Nick since school, where they both pushed each other to go to the gym. He holds a Masters in Pharmacology from Cambridge University, and is responsible for our Asian business. He is also the co-founder of a Pilates chain, Options, which has thirteen branches across Asia.


Chris Richards Head of Training (Singapore)

Chris has been at UP since the start. He was instrumental in the initial growth of the business, and as part of the management team has now moved from London to spearhead our Singapore gym. He has a wealth of experience to ensure Singapore is kept in line with what you expect from UP.


Eduard Baruta, Head of Training (UK)

Eduard joined us in 2010 and is one of the UK’s most knowledgeable and skilled Personal Trainers. He keeps all the UK trainers in line, and ensures that standards on our gym floors are constantly improving.


Joe Warner, Editorial Director

Joe previously worked as Deputy Editor of Men’s Fitness, and went through a tremendous amount of pain and hard work as the subject of Nick’s bestselling book “The 12 week body plan”. He was so impressed with UP that he offered Nick his services as editorial director.


Dr Dan Reardon, Scientific Adviser

Dr Dan Reardon (MB ChB, BsC (Hons)) helps UP keep up to date with the most recent innovations in health, training and fitness. He is also Science Editor of Muscle & Fitness, a former A&E doctor in the UK and CEO of MuscleGenes.


Charles Poliquin, S&C Adviser

Charles is one of the foremost names in the global fitness industry. He advises us on the most effective training techniques, and bases all of his European training camps at UP Marbella. He has trained more Olympic medallists than any other coach in history, and is the author of a tonne of books and articles. He is hugely influential and knowledgeable.